Jingnan, Ju, Hamedi Mohd Adnan, and Teo Poh Chuin. 2024. “The Influence of Anchor Features on Social Media Audiences’ Purchase Intention in Live Streaming in China”. United Frontiers Conference Proceedings (UFCP) 2 (1):5. https://doi.org/10.56868/ufcp.v2i1.28.