Jingnan, Ju, Hamedi Mohd Adnan, and Teo Poh Chuin. “The Influence of Anchor Features on Social Media Audiences’ Purchase Intention in Live Streaming in China”. United Frontiers Conference Proceedings (UFCP) 2, no. 1 (March 21, 2024): 5. Accessed September 19, 2024. https://www.ufaalr.com/proceedings/index.php/ufcp/article/view/28.